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Welcome to the Hobo UK SEO Blog! 1,000 subscribers, nearly 40,000 visitors a month, and ranked as a top seo blog by Adage & Winning The Web, who rate the worlds most popular media and marketing blogs. Here’s the most useful / usable articles on this blog for new visitors to get to quickly.

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100% SEO Geek Stuff - Google Pagerank

This is one of my ‘thought experiments’, but one I’ve been testing for ages LOL, and on a number of sites and it does seem to work, for me. I’d like feedback on from seo geeks - you know who you are

How do you identify the strongest pages on your site, in terms of real Googe PR as measured by Google, or link equity (do they differ?), using no tools or API, and only Google? Can you observe and measure real pr as it happens?

Surely you would need to leave Google to rank pages with nothing more than Pagerank to observe such a ‘force’? So, can you do such thing? Perhaps. (more…)

When crafting especially internal links, watch using capitalizing whole words in your anchor text unless you want your links to get butchered by the handy Google sitelinks feature for your site. (more…)

Recently, Google removed the Pagerank toolbar data from their toolbar promotion….. (more…)

Search Engine Optimisation - What Not To Do

So Google has now released a search engine optimisation starter guide for webmasters, which they use internally:

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content. Google

Still worth a read even if it is fairly basic, generally accepted (in the industry) best practice search engine optimisation for your site.

Here’s a list of what Google tells you to avoid in the document; (more…)

Another test ‘result’ - Do links high in code matter more than links at the bottom of a page (as Google reads it)?

Background

There’s been a lot of complaining from webmasters about Google’s recent SERPS update, which saw a lot of webmasters flock to forums to complain about ‘poor quality’ sites ranking after the bug ridden update (confirmed by Google). (more…)

I thought I would share the results of another simple test I did to see how Google treats internal links.

What does Google count, when it finds two links on the same page going to the same internal destination page.

I surmised:

1. Google might count one link, the first it finds as it indexes a page
2. Google might count them all (I think unlikely)
3. Google might count perhaps 55 characters of ALL of the available links (could be useful)

OK - From this test, and the results on this site anyways, testing links internal to this site, it seems Google only counted the first link when it came to ranking the target page. (more…)

As a seo I wanted to know - how many words or characters does Google count in a link? What’s best practice when creating links - internal, or external? What is the optimal length of a HTML link?

It appears the answer to the question ‘how many words in a text link” is 55 characters, about 8-10 words.

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* Update by Shaun; So, FIFA 09 is out and its on the office xbox. With that, and the fact I’m romping the current Pro Evolution soccer league for my second title, Martin and the boys thinks its time for a change to another game I am not the dominant force in.

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Here we have the overview of this Fridays matches played on  the X Box Friday Football League. However, it has to be said, it was a pretty slow  week. Although it did still throw up one or two surprises. (more…)

Google recently gave more assistance to webmasters, if you can call it that, concerning url rewriting, or changing dynamic variable filled URL to more search engine friendly, more human readable static looking URLS (OK, URI). (more…)

If you have a website or blog, it should meet certain standards and adhere to certain rules to be included in search engines like Google and blog engines and free directories like Technorati.

You do not pay to get into search engines, and you don’t necessarily submit your site to them.

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Welcome to this weeks run down of the greatest gladiatorial contest since Kirk Douglas’ Spartacus got a bit fed up! Its the one and only (Thank The Lord!) X Box Friday Football League. (more…)

Face It - Worrying about some seo techniques some talk about is not worth your time, no matter how much of a science some try to make of it.

You can spend a lot of time worrying about the latest SEO fad to grip the community, or you can take my advice here as an honest observation, and save yourself time and a avoid a dose of OCD. (more…)

So Google calls it online business authority? (more…)

Which is best? Bloglines or Google Reader? Do you have a preference? (more…)

Guest Post by Ann Smarty

Link baiting is an effective technique that should still be thoroughly explored: (more…)

Sergey Brin Google co-founder with Larry Page, uses his Apple Mac using VMware to run Google Chrome and says in this interview it’s embarrassing (4.25) that there is no Google Chrome for Mac download available yet. (more…)

Jeff Quipp on Tips for Improving Search Rankings

It can be difficult sometimes as a business owner, separating the wheat from the chaff, and knowing what is a real opportunity and what is not.

SEO is often posed as one of these predicaments for many business owners.

So, how is a small business person with a limited budget realistically supposed to experience the benefits of SEO. Sure, some jump in with both feet, but others are obviously much more skeptical.

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Well, it appears there isn’t a Google Chrome download for the Apple Mac OS X yet. Boo! They are apparently embarrassed about lack of a Mac Download.

If you have one of those crap Windows PC then you can get a free web browser from Google;

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So, here we go again sports fans. Another scintillating, nail biting, nerve shredding, palm sweating, action packed week of X Box Friday. An unpredictable, emotional roller coaster ride, if there ever was one!

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4 Steps to a Successful Start in Social Media

The difference between the web of a few years ago and the web today is Social Media.

Social Media is basically communication online. That doesn’t sound too complicated, huh? But for many beginners it can be. There are many different forms of Social Media… many different ways of communicating online.

Getting involved in Social Media can be intimidating. So much so that you might not know where to even begin. There is Facebook, MySpace, Twitter, Plurk, Mixx, Digg. There are blogs, forums, wikis, photo sharing, vlogging (video blogging), and others. They are all different, so which do you devote your time to?

In this post I’m going to get back to the very beginning….I’m going to explain the very basics of how to get Started with Social Media. (more…)

Here’s some quick ways to test how accessible your website is for people with ‘disabilities’.

We’re currently re-evaluating all the sites with our name on it including this one - perhaps you might want to test your site? (more…)

After a busy pre-season the new season is eventually upon us.

This time round, obviously through the recent sponsership deals and TV money, the league has expanded to 12 Teams. Once again the teams were drawn fairly out of a hat and here is a run down of who’s who

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SEO TIPSOK So that’s the end of July, and the end of our sort-of-beginners-guide to on-site and on-page seo FAQ. Is there more?

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WK 4 Final Results - Marty is the Champ

Into the final week of the HoboWeb XBox Friday league and it comes to a fantastic end.

After last weeks standings, France (Allan) was still in with a 2nd place finish. But he crashed out this week with a 0-0 draw against Holland (Rodger). Leaving him in 3rd overall. Germany (Jim), however, saved the day. With a 1-0 win the over Michael’s Spanish team, holding him back from any more points.

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WK 3 Results

I know you have all been anxiously waiting for the update on how our internal pro evo league on the X-Box 360 was going so here it is… today will decide things Here’s how things stand….

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